During tonight’s NBA Finals game, a trailer for something called 4:44. The mysterious, monochromatic clip shows Mahershala Ali as a boxer and Danny Glover as his coach. According to the credits at the end, Lupita Nyong’o is also slated to appear. 4:44 appears to be a Tidal exclusive film in partnership with Sprint. It has no release date as of yet. Check out the trailer below. Recently, billboards with the message “4:44” have been cropping up around New York City, causing fans to speculate about a new Jay Z album. Pitchfork has reached out to representatives for Tidal for further comment. Earlier this year, Ali won the Academy Award for Best Supporting Actor for his part as Juan in Moonlight.
4:44 ad during NBA finals http://pic.twitter.com/F5oIBgWTun
— mixed. (@beyonce_posts) June 8, 2017
via Michelle Kim
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