Last month, Chance the Rapper unveiled a new Kit Kat jingle in a new commercial featuring “Chance the Wrapper.” The commercial followed Chance—dressed in a lion Halloween costume and his now signature third mixtape hat—through a convenience store where a Kit Kat with his face on it sings the new jingle. In a new alternate version of the commercial without costumes, things get meta with Kit Kat Chance pointing out the play on words. “No, I get it,” the real Chance responds. Watch it below.
Chance had previously teased his new Kit Kat jingle, which is an interpretation of the old one. The jingle is a riff on the candy bar’s classic “Gimme a Break” tagline.
Read “Charting Chance the Rapper’s Unsigned Success” on the Pitch.
Watch Chance the Rapper’s “No Problem” video:
via Sheldon Pearce
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