Run the Jewels recently shared a virtual reality video for their Run the Jewels 2 single "Crown." Today, they've shared a behind-the-scenes video detailing its conception, as well as the technical wizardry that went into creating the experience. Check it out below, along with the original video. In an accompanying feature published on Motherboard, El-P expanded on their new virtual reality platform VRTJ. According to the rapper/producer, the duo are plotting more VR music videos, as well as a VR trailer for their upcoming album Run the Jewels 3 (which they recently said was halfway done). They'll also be taking part in Coachella's recently-announced virtual reality experiences, and plan to release a cardboard VR viewer later this month for Record Store Day.
Speaking with Motherboard, El-P calling virtual reality "the future of music videos." He added that he's looking forward to "masturbat[ing] in cybertron:"
VR seems like the future of music videos to me for obvious reasons,” El-P said in an email. “Not only can you tell a story in a unique way in medium that has been begging for a next step for a long time, but you can also make a connection with the viewer in a way that just wasn’t available previously. There’s no way to top feeling like you are literally standing in the same environment as the character in the film you’re watching. It opens everything up. Mostly, though, I’m excited to finally masturbate in cybertron.
Read our feature on Run the Jewels, Last Rappers Standing. Listen to our podcast with RTJ.
Watch Killer Mike and El-P on Pitchfork.tv's "Over/Under":
via Zoe Camp
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