Rap Genius has been removed from Google's top search results as a result of the what Google sees as manipulative SEO practices. The Los Angeles Times reports that "Google took down Rap Genius after it was revealed that the lyrics website, which received $15 million in fundingfrom Andreessen Horowitz last year, was offering bloggers exposure through its social media accounts in exchange for links to its website on their music blogs." (This news follows Rap Genius' licensing agreement with Sony/ATV Music Publishing following a take down notice from the National Music Publishers' Association this past November.)
Responding to Google's action, the lyrics website has published an "Open Letter to Google About Rap Genius SEO" where they explain their SEO strategy and say that they have "never bought or sold links" and "don’t tweet out weak content," but do admit that they "messed up" when it came to Google's linking policy in regards to "creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines."
Rap Genius ends the letter by stating: "Rap Genius is the product of many passionate communities collaborating to create a massive, living knowledge base for the world to enjoy. We do not want to break Google’s rules, and will do whatever it takes to learn them inside out and comply with them."
But don't try to Google said letter—it won't show up.
via Brandon Stosuy
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