After releasing his new mixtape Coloring Book, Chance the Rapper announced an event called Magnificent Coloring World. It takes place today in Chicago. According to attendees who wrote about the experience on social media, ticket holders met at a location in Chicago, and then buses transported participants to a warehouse. Then, a video projected on a screen soundtracked by Chance's “Blessings.” After a message that said "Are You Ready?" appeared, the screen came down, revealing an enormous play area. The "Sunday Candy" video set seemed to be there, people appeared to be drawing on massive surfaces, dancers came out, people were given kiwi Mistic to drink, and naturally, music from Coloring Book played. He was also apparently spotted on location. Essentially, it looks like a giant Chance-themed carnival. There was also new merch for sale. Watch the big reveal happen, and find some photos and videos from the event below.
Read “Inside Chance the Rapper’s Brain Trust” and “Charting Chance the Rapper’s Unsigned Success” on the Pitch.
#MagnificentColoringWorld http://pic.twitter.com/mDxduakj6e
— BåsėGøđ (@JoeyBASgod) May 21, 2016
Inside a warehouse with fog everywhere #magnificentcoloringworld 🎨🎨🎨 http://pic.twitter.com/FJq6vLAp7F
— Alex Kowalsky (@alexmk) May 21, 2016
We found chance!!! 😍😍😍 http://pic.twitter.com/WUJbBkbHvI
— Leesa Allmond (@leesology) May 21, 2016
Kid vibes at Chance's #magnificentcoloringworld http://pic.twitter.com/m2js4PET21
— John Jurgensen (@johnjurg) May 21, 2016
We're on the ground at Chance The Rapper's #MagnificentColoringWorld event in Chicago http://pic.twitter.com/BSWQ2Fyywj
— Pigeons & Planes (@PigsAndPlans) May 21, 2016
It's @chancetherapper world, we are just pawns in it #MagnificentColoringWorld http://pic.twitter.com/vjsrpP8ihG
— Joshua Kaiser (@KaisersBOAT) May 21, 2016
via Evan Minsker
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